I know that the easiest thing in this time of uncertainty is to simply react in fear to whatever is right in front of us. I want to challenge you to take some time to actually think thru the options at this time and make an intelligent decision on what to do with/ in your business as it relates to the economic results of COVID-19 While discussing business with my 3 business besties we agreed that most businesses especially small ones owned by amazing female entrepreneurs have 1 of 3 options. Rest, Pivot or Align and Refine. I am holding space for you to take the time to think and consciously choose the direction you want to take your business, not just simply react to the world around you. 

Option 1. Rest. 

This option is as powerful of an option as any other option. There is no weakness or anything wrong if you are choosing this option. I especially see mothers of children that are now home due to school closings considering this option. If you want to decide that your children are the most important in this season and you are able to financially rest your business, then by all means go for it. It's very important to communicate with any clients that you may have or have had of your decision to rest your business for the foreseeable future. Then by all means take care of your babies and make this a memorable time of fun and peace for them. 

Option 2. Pivot. 

Maybe you have been feeling unrest in your soul in relation to your business. You have been feeling that there is a change coming in your business. Now is the time to do it. Or you may need to pivot your business for the time being to be able to continue to offer a service so you can continue to make an income. Whatever the reason for the pivot, it is as simple as making the choice to pivot and then carry it out. Again communication is key to making this a smooth and profitable transition. 

Option 3. Align and refine. 

This is a choice to hunker down and carry on as best you can while having some extra time to work ON you business. Now is the time to make sure that your foundation is strong. Make sure that your systems are in place for an even more prosperous and growing business. Take the time to evaluate each and every aspect of your business. How does your branding look? Does it need a face lift and alignment? How is your bookkeeping and financial strategy? Do you have a clear plan for your business and how to get to those goals? Is your pricing accurate and able to carry your business far? How is your marketing? Do you have a plan for the next month and quarter? What about your business systems? Do your clients have a smooth and personal entry into your business? Are you using the amazing technology around you to its fullest? Thoroughly answer and follow thru with each of these questions and you will have the foundation you need for your business. This too shall pass and you want to be ready to keep your business grounded and growing. 

I believe that communication is the absolutely MOST important thing in all of this crazy. Make sure and communicate with employees, vendors, clients or customers, bank officers and whoever else your business effects. Be open and honest. 

As always your Numbers Cowgirl,

Jo