We are always creating, evaluating and adjusting the goals of our businesses. We especially think about these goals in preparation for the next year. I will specifically be talking about revenue goals.

Have you recently spent some time with your vision for your business and really got grounded in that? I believe this helps me to really be focused and concentrate on the bigger why when I am creating these revenue goals. What is the biggest why to your business? What makes you show up in the hard of the business? Now that you have this in your focus, what do you need to create in 2025 to fulfill that why to the greatest level possible in 2025? There will always be greater levels but what levels are we planning for in 2025? What financial goals do you need to create to operate at those goals?

Let me give you an example. One of my why’s behind my business is to enable women to provide for their family from the comfort of their home and on their time. I have an employee that has about 15 hours a week of work from my business. I know that she desires to be between 35 and 40 hours a week. Knowing this the question is “what goals do I need to create to be able to provide her with the desired number of hours?”. She needs 20 more hours a week. Our client’s work is calculated on hours in a month. So, I need to calculate how many hours of work I need to add in a month to be able to give her 20 hours per week? I know what the average hours per client is per month. This will tell me about how many clients I need to have a goal to add to my company just to get her to the desired hours per week. Knowing my average hourly rate also allows me to calculate my goal for monthly revenue.

As I am a service-based business, this is how I can create goals that have a reason to them and aren’t just a number that I have pulled out of my boots. I find when my goals have a reason behind them, I can show up and believe in my own goals better thus boosting my own morale and ability to accomplish the goals. 

Cowgirl Jo