Let’s talk financial goals. What do you want 2022 to look like for your business? Are you desiring expansion? Do you want to double or triple your gross revenue? Or maybe you want to keep the gross revenue about the same but make better choices with how the money is spent to create a greater net income. What you want in your business is totally and completely your choice. You get to decide what you want to create and then you get to create it. The planning is a very important step in creating the business of your dreams.

There is a lot of planning that takes place over and above the financial goal planning, but that is a great place to start. Solidify in your mind what you want for a gross revenue for the year. Write it down and place it in a place that you see it daily. Keep this as a reminder of where you are going.

Break down the big goal into actionable steps. So, ask questions like “How many clients / sales do I need to make my goal?” How many leads do I need to create those clients / sales? What actions do I need to take to create those leads? Where are my potential clients hanging out?

From these questions you should then create your actionable next steps. They could look like the following. Make 10 cold calls per day. Attend 2 network meetings a week. Create a referral program for current clients. Schedule 5 speaking engagements. Follow up with leads after 1 week.

The possibilities for actionable steps are endless. Create what works for you and your business. Evaluate the actionable steps every month or quarter and determine if they are creating the desired results. If they are not, then reevaluate and pivot. Ultimately as you keep the actionable steps relevant and income producing then you will meet the goal that you have set for yourself.